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Patagonia Is Suing Anheuser-Busch Over Name Use

Credit: Matthew Varga, U.S. Air Force [Public domain], via Wikimedia Commons
It is being reported by multiple media outlets that clothing company Patagonia is suing Anheuser-Busch for using the Patagonia name on one of their beers.

In the lawsuit, Patagonia has accused Anheuser-Busch of trademark infringement, not only of the name but of the Patagonia logo as well. The beer label has the silhouette of a mountain along with the name, Patagonia.

It has also been reported that Anheuser-Busch has been selling this beer at pop-up stores at various ski resorts with employees wearing apparel branded with the beer's name. These pop-up sales also included a project from Anheuser-Busch to plant a tree for every case of beer sold. Patagonia has also been reported as saying this part of a plan to make it appear that the Patagonia clothing company is selling this product, as Patagonia has always been for environmental friendliness.

Is this the actual plan that Anheuser-Busch has? To capitalize on the success of Patagonia? That is something that will have to be settled in a court roHoweververr, Anheuser-Busch has been making and selling beer for longer than any of us have been alive. It would seem very unlikely that they would need to rip off Patagonia for sales. It's more likely they could just change the name and still sell their product without issue.

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