Alterra Mountain Company Seals The Deal On Sugarbush, Vermont

Yesterday, January 14th, Alterra Mountain Company announced that it has closed on the purchase of Sugarbush Resort in Warren, Vermont, bringing the company’s total year-round mountain destinations to 15 throughout North America, including the world’s largest heli-skiing operation.

“With the acquisition of Sugarbush Resort, we are excited to expand our presence within the Northeast skier market as we grow our Alterra Mountain Company family of destinations to 15,” said Rusty Gregory, Chief Executive Officer, Alterra Mountain Company. “We have been working with the team at Sugarbush since the inception of the Ikon Pass and found we had a like-minded vision of the industry, our community, and the mountains we all love. We look forward to growing that relationship as we move into our future together.”

For those fans of the mountain that are also Ikon Pass holders, there is no need to worry about the acquisition. All Ikon Pass benefits will stay the same for the 2019/2020 season, including 7-day access on the Ikon Pass and 5-day access with blackouts on the Ikon Base Pass.

Internally, mountain leadership will also stay the same. Win Smith will stay on as President and COO of Sugarbush Resort and will oversee daily operations of the resort and its future capital improvement plans.

About Sugarbush Resort Located in the beautiful Mad River Valley of Vermont, Sugarbush is a four-season resort. Founded in 1958, Sugarbush is known for its varied terrain which extends over 4,000 acres. Skiing and riding are available on 111 trails throughout 28 wooded areas. Sugarbush’s vertical is 2,600 feet and averages 250 inches of snow each year. In the summer season, Sugarbush is a wedding and conference destination and features activities such as lift-accessed mountain biking, disc golf, children’s summer camps, hiking, and tennis. It also has an 18-hole Robert Trent Jones, Sr.-designed golf course.

Photo Credit: Sugarbush Resort


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