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NASTAR Competition Operations Transferred To Active Interest Media


It was announced yesterday, June 4th, by U.S. Ski & Snowboard and Active Interest Media (AIM) that NASTAR operations will return to its former owner, Active Interest Media.

AIM, who is also the operator and publisher of SKI Magazine, and U.S. Ski & Snowboard will continue to partner in the marketing, promotion, and growth of the NAtional STAndard Race series, which boasts more than 100,000 annual races at over 100 resorts nationwide.

“NASTAR can trace its roots back to 1968 when the program was developed by SKI Magazine,” said AIM CEO Andrew Clurman. “We are excited to bring NASTAR back under our roof at AIM with SKI Magazine. AIM is well-positioned to continue to develop the lauded NASTAR brand, and we look forward to garnering greater awareness and participation in the sport of ski racing nationally.”

NASTAR operations will transfer from U.S. Ski & Snowboard to AIM over the coming months. Going forward, AIM will be handling future operations while U.S. Ski & Snowboard will complete any outstanding operations leftover from this past season. In addition, "Any advance registrations for the Nationals this year will be honored in 2021 and will be transferred to AIM in the transition." This is according to a U.S. Ski & Snowboard new release.

“NASTAR has always been an important entry point for aspiring racers to our development pipeline in alpine ski racing and we are excited to see it continue to grow under AIM once again,” said U.S. Ski & Snowboard President and CEO Tiger Shaw. “Many of the best U.S. Ski Team athletes got their start at NASTAR - a tradition we expect to continue. We look forward to working with AIM to inspire participants of all ages to get involved in ski racing.”

Photo Credit: pxfuel.com

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