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Powdr & Nokian Tires Are Planting A Mad Amount Of Trees


When a company promotes the outdoor/adventure lifestyle, it only makes sense that the company would want to help protect and rebuild the outdoors as best as they can. With the help of Nokian Tires, which is partnered with several Powdr owned and operated ski mountains, 50,000 trees are going to be planted on behalf of 2020/2021 season pass holders.

This news comes as part of the announcement of the payoff for the Buy a Pass, Plant a Tree, Play Forever program that launched this past August, a program that pledged to plant a tree for every season pass sold for the current season. Now, through the combined efforts of Nokian Tires, Powdr, and its participating resorts, these organizations will be planting those 50,000 trees across the nation.

"Nokian Tires, the official tire partner at Copper Mountain, Killington, Mt. Bachelor, Snowbird, and Eldora resorts, has teamed up with the organization, One Tree Planted, to facilitate tree planting projects scheduled for spring 2021. Planting efforts will be focused within the four states of the participating POWDR resorts to help mitigate pass holder carbon emissions – including Vermont, Colorado, Oregon, and Utah. On average, a mature tree absorbs carbon dioxide at a rate of up to 48 pounds per year, which means it will sequester approximately 1 ton of carbon dioxide over 40 years. At that rate, the 50,000 trees planted will absorb nearly 50,000 tons of carbon dioxide during their lifetime, countering the emissions of around 9,800 passenger vehicles driven for one year." - Powdr Press Release

“Nokian Tires’ commitment to safety and sustainability is longstanding,” said Hans Dyhrman, Nokian Tyres’ North American marketing director. “Just last month, our production facility in Dayton, Tennessee earned LEED v4 Silver certification for green building leadership, and we were the first tire company to remove harmful high-aromatic oils from our tire compounds. Planting 50,000 trees on behalf of POWDR pass holders continues to honor our goal to protect the plant through our products, production processes, and partnerships.”

This is also just the latest endeavor that has come from the Powdr Play Forever platform, the corporation's commitment to environmental sustainability and adventure sports accessibility and participation. For more information about this initiative, please follow the link below. You can also find more information on the Nokian Tires website about their sustainability efforts, as well.

Play Forever

Part of POWDR's Play Forever corporate responsibility commitment, we Play It Forward to help those suffering and alleviate the impact of COVID-19 in our mountain communities by:


Photo: Early fall view from Killington Peak, one of the participation Powdr mountains. - Credit: Tim Meyer for Ski Rex Media
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